Here’s Brownbook.net’s Demo at the Montreal NewTech Meetup October 08. Sorry about the video/sound quality. Below is a note from Basil Berntsen, Brownbook’s Canadian Community Manager.
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Business directory services are one of the most lucrative advertising businesses, despite the high overheads of managing and maintaining their core data, running large sales forces, IT departments, order entry teams… but for business owners it’s difficult and time-consuming to make updates, and it takes considerable time for updates to take effect. For smaller businesses it’s too expensive to advertise or promote their businesses, they have no control over how their listings are maintained, and many of today’s SOHO businesses never even make it into existing business directories. For users there is no indication of the reputation of suppliers, and no way to provide their own feedback, correct obvious mistakes that they see, or add additional useful information.
Brownbook applies the concepts of peer-production and wikis to revolutionize the business directory market. By harnessing the power and principles of wikis, user generated content, social media and social networking it creates a business directory service that:
- becomes the most up to date and comprehensive
- puts the power, production and feedback into the hands of the users
- is the simplest, quickest, and best value-for-money for advertisers
- removes massive cost from the traditional production cycle